Optimizing Withdrawal UX for High stake Players in Rummy Circle
Rummy Circle, a leading online gaming platform with more than 120 million users worldwide, who faced drop-offs among high-value players due to restrictive withdrawal limits. This project focused on enhancing user trust and retention by increasing the withdrawal limit to ₹20 Lakh while ensuring seamless UX integration.
Problem Statement
High-stakes players on Rummy Circle faced a major drop-off due to the restrictive daily withdrawal limit of ₹10,000. Many competitive gaming platforms offered significantly higher limits, leading to potential user migration. The challenge was to enhance player engagement by increasing the withdrawal limit while ensuring clarity in communication through an intuitive design intervention.
Objective
Enhance user confidence and engagement by prominently displaying the new withdrawal limit of ₹20 Lakh, ensuring transparency and improving the overall user experience.
Research & Insights
Conducted user feedback analysis to identify withdrawal pain points.
Analyzed competitor platforms to understand industry standards.
Studied transaction patterns to determine user cohorts most affected by withdrawal limits.
UX Strategy
Clear Communication: Introduced a banner on the withdrawal page to highlight the increased limit.
Visual Hierarchy: Ensured that the new withdrawal cap was prominently placed for easy visibility.
Minimal Disruption: Integrated the update seamlessly into the existing UI without overwhelming the user.
Design Execution
Min & Max Cap Display: Clearly mentioned "Min ₹100 – Max ₹20,00,000" directly on the withdrawal input field.
Consistent Typography & Colors: Maintained brand consistency while ensuring the u
Banner Design: Created a high-visibility banner stating, "Now Withdraw up to ₹20 Lakh!"